For the 7 Days of Christmas campaign, I conceptualized a strategy focused on deepening social interaction with Benthe Sophie Broeren’s fanbase, as a way to thank them for their support throughout the year. The campaign included Christmas-themed posts over seven days, featuring a mix of engaging content and giveaways. We partnered with brands like Horseflex, PaardenpraatTV, and Mrs. Ros for the giveaways, and also shared fun ideas like Christmas cookie recipes for horses and interactive rebuses, creating a festive and interactive experience for her followers.