As Benthe Sophie Broeren’s popularity grew rapidly both online and offline, her former clients transformed into dedicated fans, expressing a strong desire for merchandise that reflected her distinctive style. Recognizing the opportunity to further engage her audience, Benthe entrusted me with the task of designing a hoodie that would embody her unique brand identity. Drawing inspiration from her bold yet charming persona, I developed a design that seamlessly captured the essence of her style. The final product was a limited edition hoodie that resonated deeply with her fanbase. Upon its release, the response was nothing short of extraordinary, with purchase requests flooding her inbox, demonstrating the powerful connection between the design and her audience. This project not only showcased my ability to translate a personal brand into a tangible product but also highlighted the impact of thoughtful design in creating meaningful, high-demand merchandise