For the 7 Days of Christmas campaign, I designed a strategy aimed at enhancing social engagement with Benthe Sophie Broeren’s fanbase as a way to express gratitude for their continued support throughout the year. The campaign spanned seven days of Christmas-themed posts, combining entertaining content with exciting giveaways. We collaborated with brands like Horseflex, PaardenpraatTV, and Mrs. Ros to offer exclusive giveaways, while also sharing fun activities such as Christmas cookie recipes for horses and interactive rebus puzzles. This created a festive, engaging experience for her followers.