As part of my graduation project with GroupM/WPP, the world’s leading marketing agency, I explored the critical trend of automation in video content creation. This focus led to the development of Duet AI, a proof of concept designed to revolutionize how marketers approach video content by saving time and enhancing effectiveness.

Duet AI is a sophisticated tool that leverages advanced AI technology to optimize video content through intelligent analysis and automation. It identifies the most engaging segments of videos and seamlessly adapts them to the specific requirements of each social media platform, ensuring perfect length, aspect ratio, and format. This allows marketers to produce highly effective content that resonates with their target audience across multiple platforms with minimal effort.

The impact of Duet AI is substantial—it enhances the precision, consistency, and overall quality of video content, leading to improved reliability and stronger performance in marketing campaigns. By automating complex tasks like optimizing videos for different platforms and adding features such as automatic subtitles, Duet AI not only boosts the effectiveness of advertisements but also significantly reduces the labor hours required for video production.